The iconic logo of the Montreal Canadiens is a shining example of effective design that has stood the test of time. Top 10 Best NHL Logos 1 – Montreal Canadiens The iconic NHL logo is a timeless representation of the team's storied history. It connects with fans across generations, sparking pride and loyal fandom. When done successfully, the logo embodies the soul of the team. Jerseys, pucks and merchandise bear the mark. Visual brand guidelines are established, ensuring logo integrity across mediums.įinally, the logo was launched to great fanfare. The shape, spacing, hierarchy, colour values and negative space are carefully perfected. With a final design chosen, every detail is scrutinised. The best concepts are shown to stakeholders who provide feedback. Refinement follows through digital iterations, narrowing down to a select few directions. Hundreds of hand-drawn drafts are developed, exploring mascots, colour schemes, fonts and symbolic representations. Design mood boards are created, pulling visual inspiration from the region and past eras. It incorporates orange and black – a nod to the Northern California teams like the SF Giants. For example, the San Jose Sharks logo contains triangular shapes reminiscent of a shark's dorsal fin. Designers research the team's origins, name, location and target market. The creation process begins with brainstorming. A logo serves as a team's visual fingerprint – encapsulating its history, values and regional influences into an iconic mark. It requires blending artistry and symbolism and understanding the team's identity and fanbase.

What's the significance of colour choice in NHL logos?ĭesigning a logo for an NHL team is a challenging task.

How do NHL teams decide on logo redesigns?.

Why are NHL logos so important to fans?.

By better understanding the origins and impacts of these iconic hockey symbols, we gain a deeper appreciation for the indelible bond between a team and its fans. These logos reveal critical insights into the NHL's greatest teams, from the Montreal Canadiens' storied ‘CH' lettermark to the San Jose Sharks' ferocious shark fin. We explore the compelling narratives behind each logo, decoding the cultural meaning and psychology encoded in these expertly crafted designs. These logos have stood the test of time as visual encapsulations of their franchises' legacies. This comprehensive analysis highlights the top 10 NHL logos that have become legendary emblems in sports branding. For fans, seeing their team's crest sparks a visceral sense of pride and belonging. The iconic designs blend team colours, regional imagery, and clever concepts to create an instantly recognisable signature. An integral aspect of each NHL team's identity is its logo – a visual symbol that encapsulates the club's history, spirit, and relationship with its city and supporters.īeyond serving as an emblem on team jerseys and merchandise, NHL logos are potent representations of communities' shared bonds through the game of hockey. The National Hockey League (NHL) is home to historic franchises with devoted fan bases across North America.

Ice hockey is beloved for its fast-paced, hard-hitting action on the ice and its teams' unique identities and branding.

If you use that as your starting ground for logo generation to get something close you can bring it to use to pull that final mile before starting your custom jersey order.Īlternatively, although not as personalized, there are also automatic logo generation websites such as PlaceIt and BrandCrowd fool around with.Exploring the Top 10 Best NHL Logos Beyond the Ice If your team budget can spare an extra $50 (hey, that’s only $3-5 per player) you can get a wide range of ideas drawn up from you using an inexpensive, overseas artist on a website like. Their time is valuable and drawing up several concepts until a customer is happy could mean spending more on graphic design time than your whole set of jerseys is worth. Unfortunately for our graphic designers they work in a profession that doesn’t always get a lot of respect. That means you need to come to us with very specific instructions on one concept, we draw it, then allow you 2 rounds of revisions (which can’t include changing the logo entirely) before we need to charge extra. In our custom hockey jersey pricing, we include drawing/vectoring/tweaking of one image.

Cool hockey logos